Your Guide to Natural Face Cleansers


An effective skin care routine starts with clean and refreshed skin. Before you can reap the full benefits of your skin care, you’ll need to cleanse the impurities, environmental pollutants, makeup, sunscreen, excess oil, and dirt from your skin. That’s a lot of stuff that can accumulate throughout the day! Without cleansing the skin first, you run the risk of clogging pores, which can lead to unsightly blackheads and blemishes.

Before you run out and choose a face cleanser, know that not all cleansers are created equal. Many on the market use synthetic chemicals, harsh and drying surfactants, and petrochemicals as preservatives. We at 100% PURE are committed to using only natural ingredients, free of synthetic chemicals, chemical dyes, and artificial fragrances. We believe that the best natural face cleansers don’t need to be synthetic to be effective!

Washing Face

Your Cleanser Needs Based on Your Skin Type

If you’re shopping for a natural face cleanser, the first step is knowing what your skin type needs to succeed. Choosing the wrong natural face cleanser can lead to breakouts, dry skin, and generally worsened skin symptoms. Here’s what you should be looking for in a natural face cleanser, based on your skin type:

DRY SKIN Cleanser Needs:

Ingredients that inject rich moisture and refreshing hydration into ski

OILY SKIN Cleanser Needs:

Ingredients that degrease the skin, regulate oil production, and can bond to and remove excess oils from skin

COMBO SKIN Cleanser Needs:

Ingredients that both regulate oil and reinforce moisture

ACNE-PRONE SKIN Cleanser Needs:

Ingredients that calm redness, soothe irritation and inflammation, and purify pores-

SENSITIVE SKIN Cleanser Needs:

Ingredients that will hydrate and moisturize, without stripping or irritating skin

NORMAL SKIN Cleanser Needs:

Ingredients that keep skin in balance while reinforcing tone, texture, and hydration

DULL SKIN Cleanser Needs:

Ingredients that regulate melanin production, remove layers of dead skin, improve skin texture, and brighten skin tone

AGING SKIN Cleanser Needs:

Ingredients that encourage brightness, elasticity, moisture, and skin suppleness

Natural Face Cleanser Breakdown

Chrocoal Cleanser

Charcoal Clay Cleanser

SKIN TYPES: Combo, oily, normal

Key Ingredients: Bamboo Charcoal, Activated Charcoal Powder, Brazilian Black Kaolin Clay

The benefits of activated charcoal are no secret. Its homeopathic uses date back to the ancient Egyptians, and in 1811 chemist Michel Bertrand even survived a dose of poison by ingesting the black powder. Charcoal has intense detoxifying power, which is why we’ve made it the star of this cleanser. Made in a base of brightening and oil regulating lemon water, this cleanser also cuts down on grease with Brazilian black kaolin clay. These two ingredients are especially powerful degreasers, and will help regulate oil production in oily skin types. We’ve also added organic glycerin to ensure moisture retention and help reduce fine lines.

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